Brand Managers
Sampling in goody bags offers a highly targeted and cost effective
way to get your product to specific groups within the mass sport
and leisure markets.
A successful experiential sampling campaign will engage
participants at a time when they both need and want the
product. Our goody bags contain a variety of items of
interest to the participant, often including event memorabilia, to
ensure a desire/need to collect the goody bags.
With each event profiling various different groups of the market,
this is the ideal way to ensure your product is tried and tested at
a time when recipients are in a highly receptive state.
For maximum impact we always ensure that items placed in our goody
bags are non competitive and are on an exclusive 'product type'
basis.
For advise as to which event is most likely to suit your product
contact us now, or view our list of forthcoming events.
Traidcraft has found sampling a very cost effective method of
encouraging trial of our
Product and Brand Manager, Traidcraft
...I would like to tell you how much I loved the decaf
tea. I got a sample in my goody bag... and since then I was
hooked.
Kirstin, participant
at The Reading Half Marathon
We can also offer an enhanced service including sample collation,
printing, storage, transportation etc through our joint venture:
The One Stop Sampling Shop.
